内容简介

本书在全球化跨文化的背景下，论述当今国际贸易与国际管理的新特点。全书共分四章：文化的含义和维度；跨文化管理；组织的文化与多样性；跨文化交流与谈判。本书作者是国际知名的管理学和心理学专家，在对文化的认识上没有意识形态的偏见。作者认为文化不具有优劣之分，了解、适应和尊重每种文化的不同特点是有效进行跨文化沟通的基础。
本书适用于跨国企业管理者、跨国企业研究者以及从事或将要从事国际贸易业务的广大读者。
作者简介：
　　FRED LUTHANS is the George Holmes Distinguished Professor of Management at the University of Nebraska-Lincoin. He is also a senior research scientist with Gallup Inc. He received his BA, MBA, and PhD from the University of Iowa, where he received the Distinguished Alumni Award in 2002. While serving as an officer in the U.S. Army from 1965-1967, he taught leadership at the U.S. Military Academy at West Point. He has been a visiting scholar at a number of colleges and universities and has lectured in most European and Pacific Rim countries. He has taught international management as a visiting faculty member at the universities of Bangkok, Hawaii, Henley in England, Norwegian Management School, Monash in Australia, Macau, Chemnitz in the former East Germany, and Tirana in Albania. A past president of the Academy of Management, in 1997 he received the Academy's Distingished Educator Award. In 2000 he became an inaugural member of the Academy's Hall of Fame for being one of the "Top Five" all-time published authors in the prestigious Academy journals. Currently, he is co-editor-in-chief of the Journal of Worm Business, editor of Organizational Dynamics, co-editor of Journal of Leadership and Organization Studies, and the author of numerous books. His book Organizational Behavior (Irwin/McGraw-Hill) is now in its 10th edition. He is one of very few management scholars who is a Fellow of the Academy of Management, the Decision Sciences Institute, and the Pan Pacific Business Association, and he has been a member of the Executive Committee for the Pan Pacific Conference since its beginning 20 years ago. This committee helps to organize the annual meeting held in Pacific Rim countries. He has been involved with some of the first empirical studies on motivation and behavioral management techniques and the analysis of managerial activities in Russia; these articles have been published in the Academy of Management Journal, Journal of International Business Studies, Journal of World Business, and European Management Journal. Since the very beginning of the transition to a market economy in Eastern Europe, he has been actively involved in management education programs sponsored by the U.S. Agency for International Development in Albania and Macedonia, and in U.S. Information Agency programs involving the Central Asian countries of, Kazakhstan, Kyrgyzstan, and Tajikistan. Professor Luthans's most recent international re- search involves the relationship between psychological variables and attitudes and perfor- mance of managers and entrepreneurs across cultures. He is applying his positive approach to organization behavior (POB) and authentic leadership to effective global management.