内容简介
This essential reference is for readers who need to stay up-to-date on the new rules and evolving ideas that are shaping today's corporate strategies. 1. TOC: Creating Corporate Advantage by David J. Collis and Cynthia A. Montgomery 2. Competing on Resources: Strategy in the 1990s by David J. Collis and Cynthia A. Montgomery 3. Desperately Seeking Synergy by Michael Goold and Andrew Campbell 4. The End of Corporate Imperialism by C.K. Prahalad and Kenneth Lieberthal 5. Beyond Greening: Strategies for a Sustainable World by Stuart L. Hart 6. Why Focused Strategies May Be Wrong for Emerging Markets by Tarun Khanna and Krishna G. Palepu 7. Competing on Capabilities: The New Rules of Corporate Strategy by George Stalk, Philip Evans, and Lawrence E. Shulman 8. Corporate Strategy: The Quest for Parenting Advantage by Andrew Campbell, Michael Goold, and Marcus Alexander About the Contributors
公司战略的制定对于企业的成败十分重要，同时对企业决策者也提出了更高的要求。任何墨守成规、机械 教条的做法，都会使公司蒙受不可避免的灾难性损失。本书极有分量的书，无论是从它的内容、作者，还是从出版方来看皆是如此。对于那些需要与打造当今公司战略的新规则、进化观念保持同步的读者来说，这本书当然不容错过。