内容简介

Shopping, which was seen by our ancestors as a necessity, has　increasingly taken on a purely lucrative character (although this has　obviously always been present to some extent). The store window lies　at the frontier between the buyer and the seller, and in recent years　it has broadened its horizons to become a conduit for ideological　statements and a work of art in its own right.
　　The window display represents society, with all its desires and　dreams, as a theater show (another similarly ephemeral art form). In　this way, the act of exhibiting a product in a store window enriches it　and makes it recognizable and attractive, making it stay in the viewer's　mind until the moment when it is purchased.