内容简介

The Inspired Retail Space takes you behind closed doors where the world's top architects work with today's most innovative retailers to create retail environments that truly contribute to the bottom line.Retail spaces that are fun and appealing attract more customers,spread more buzz,build branding faster,and ultimately boost sales volumel From international retailers such as L.L.Bean,IKEA,and Chane to the more intimate retailers whose Locations are as much a part of their store's personality as their merchandise,the projects explored in this book run the gamut in style,customer base.and Locale.
This beautifully illustrated book highlights innovative retail
spaces that inspire and motivate customers to enter the store to stay and spend money,and to come back soon the key to a successful retail enterprise.
Inside you'll find:
Cutting-edge design advice that's both practical and philosophical
The power of branding at work in the retail marketplace
An examination of shopping and the mass-market phenomenon
Service shops with style
"Concept stores" that work
Retail ideas outside the bricks-and-mortarbox-open-air plazas,vending machines,and e-retail
More than 100 full-color photographs and plans illustrating unique approaches to branding,customer building,and store flow
The Inspired Retail Space is both an enlightened primer on creating successful retail spaces and an homage to the most innovative retailers and the architects who are designing their stores.