内容简介

There is no magic formula for making money. But hidden inside the financial statements of all companies is a wealth of information.
To preserve and grow your precious capitaL, you need to be able to dissect a company before
you invest. You need to find those companies that have hidden value and-just as important- Learn
to avoid those flashing 'danger' signs.
Peter TempLe is a highly experienced investment analyst, a down-to-earth financial journalist, and a successful private investor. In this book he:
　　explains the investment jargon you read in the financial pages
teLLs you in plain Language how to caLcuLate financial ratios - those alL-important'magic numbers'
　　gives clear worked examples of them from the accounts of real companies including Yahoo!, McDonaLd's, NTT DoCoMo, and BP
　　shares with you his 30 years' experience of how to interpret the numbers.
Magic Numbers is the essential guide to making objective judgements about companies and their shares. If you don't want to see your money cut in half or vanish altogether, we strongly recommend you read this book.