内容简介

Within Europe, the banking sector is commencing a period of considerable change and consolidation. Advances in technology, competition from the non-banking sector, the introduction of the Euro, a European Central bank and, possibly, pan-European 　　Regulation, combined with the challenge from US banks, increased mergers and changing practices means 21st century banking is changing immeasurably. The Future of Retail Banking in Europe is written in an accessible style by Oonagh McDonald and 　　Kevin Keasey, two of the leading authorities in the field and includes:
　　In-depth analysis of the banking structures in all the major European markets.
　　Foreword by Guy Warren, Head of Banking, Europe, Unisys Corporation
　　Unique insights into the industry from the CEOs of major European banks.
　　The challenges being faced in the industry and predictions into what the future holds for retail banking in Europe.
　　This book will be essential reading for middle and senior managers in the banking and financial service sectors, both suppliers and investors in the banking sector, and MBA students.