还未看过这本《Search》，但此书的作者John Battelle 却是“前-互联网”时代的一位很著名的先锋人物。他借用《Wired》杂志，促使很多实验性的观念在此萌生、辩论、传播，好象John Perry Barlow（电子前锋基金会的创办人、著名的《网络空间宣言》起草人）等互联网早期的探索者一样，他创造、推广和传播了不少互联网领域的新商业思想。
[个人简介]John Battelle is one of the co-founders of Wired magazine and the founder and former Chair of Standard Media International ("The Standard"), publisher of The Industry Standard and TheStandard.com. He has been responsible for or involved in the launch of more than 30 magazines and websites, including more than a dozen in international markets. He was named a "Global Leader for Tomorrow" by the World Economic Forum in Davos, Switzerland, as well as a finalist for Ernst & Young's Entrepreneur of the Year. A Founding Executive Producer of the Foursquare conference on intellectual property-leveraged industries (www.foursquareconf.com), Battelle is also a columnist for Business 2.0 and at work on an upcoming book titled "The Search" (Viking Portfolio, 2004)
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